ABOUT
We believe in...
A natural, earthy approach that resonates through our products, and actions. Just as silver is an elemental part of the Earth. Each jewelry piece is crafted with a nature-inspired aesthetic.
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Sustainability and environmental consciousness. Our jewelry is made from recycled silver, ensuring that we minimize our ecological footprint. From production to packaging, we prioritize environmentally friendly practices to preserve the beauty of our planet.
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Consumer demand-based production means we only create what is needed, reducing waste and excess. Embracing nature in modern society, we honor the Earth and its resources.
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Together, we can make a positive impact on our planet while adorning ourselves with timeless, nature-inspired jewelry.
Nordic influence
in
Estonian jewelry brand
KEIDI Jewelry started as a personal creative hobby when I was living in Norway in 2021.
Back then, (the brand was called Art of Keidi) I handcrafted my pieces using epoxy resin, driven by a deep love for design. While my jewelry quickly became popular, I began to feel that something was missing...
Surrounded by the breathtaking nature and minimalist style of Scandinavia, I realized my work needed to reflect not just artistic elegance, but also a respect for the environment. This was a turning point for me - both as a designer and as a person - which led to the transformation of KEIDI Jewelry into a brand that blends creativity with sustainability.
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In 2024, I returned to my homeland, Estonia, bringing with me the Scandinavian influence that had become such an essential part of my work. This marked the beginning of an exciting new chapter for KEIDI Jewelry, where I transformed the brand from a small, handmade business into a premium fine jewelry brand known for its environmentally friendly practices and cutting-edge innovation.
With years of experience, I have dedicated myself to creating pieces that not only reflect exceptional craftsmanship but also prioritize sustainability.
Our mission at KEIDI Jewelry is to ensure that every piece makes you feel extraordinary, knowing it was designed with ethics, quality, and beauty in mind.
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Keidi Paju, Founder & Designer
